In 1991, Apple introduced QuickTime, the first software to bring synchronized audio and video in software to personal computers. Apple and QuickTime jumpstarted—and continue to spearhead—the digital media revolution. Since introducing QuickTime, Apple has evolved its revolutionary media platform with innovative technologies to provide application developers, content creators and end users with the industry’s best digital media platform.
“QuickTime 7 is the most significant release of QuickTime in years.”
—
Rhonda Stratton
Director of QuickTime product marketing,
Apple Computer, Inc.
Time-tested and standards-based Today, QuickTime is a time-tested media creation, production and delivery platform. In fact, the latest industry standards, including MPEG-4, are based on QuickTime. The software includes a rock-solid framework that powers all of Apple’s multimedia applications, as well as a litany of third-party Mac and PC applications. What’s more, QuickTime offers a full suite of applications for everything from creating HD content to producing live events for Internet and mobile delivery.
Introduction to QuickTime 7
Learn what’s new in QuickTime 7 and QuickTime 7 Pro from Rhonda Stratton, Apple’s director of QuickTime product marketing. She’ll show you how QuickTime 7 continues the digital media revolution with amazing new capabilities like H.264, and what new features it offers to help you take your media projects to the next level.
QuickTime 7
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Duration: ~10 minutes
QuickTime 7 Pro
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Duration: 1min 28sec
Movie clip note:
QuickTime 7 REQUIRED to view this seminar.
All clips are played in a separate QuickTime Player window and not in your browser window.
Click for QuickTime Movie Help FAQs.
QuickTime 7: a quantum leap There are new software releases and then there are quantum leaps. QuickTime 7 is a quantum leap. The newest version of QuickTime offers breakthrough capabilities for everyone from consumers to media professionals. First, it offers H.264 video. The biggest advance in video coding technologies since MPEG-2, H.264 delivers stunning video quality. Because of its incredible efficiency, H.264 delivers a crystal-clear video experience at any data rate, including files optimized for playback on mobile phones. H.264 gives you excellent results across a broad range of bandwidths, from 3G for mobile devices to iChat AV for video conferencing to HD for broadcast and DVD.
And, QuickTime's completely redesigned media architecture takes full advantage of the new Core Media Services in Mac OS X. In practice, this means you have features like the ability to play up to 24 channels of full-spectrum audio. You can also create full-spectrum surround sound audio, giving your audience a truly cinematic experience.
Already ratified as part of the MPEG-4 standard—MPEG-4 Part 10—and the ITU-T’s latest video-conferencing standard, H.264 is now mandatory for the HD-DVD and Blu-ray specifications (the two formats for high-definition DVDs) and ratified in the latest versions of the DVB (Digital Video Broadcasters) and 3GPP (3rd Generation Partnership Project) standards. Numerous broadcast, cable, videoconferencing and consumer electronics companies consider H.264 the video codec of choice for their new products and services. H.264 is even being adopted for HD satellite broadcasting.
Because H.264 is now an integral part of the QuickTime 7 architecture in Mac OS X, QuickTime-based applications—including iChat AV, Final Cut Pro HD and a litany of third-party applications—can take full advantage of this incredible new video codec. Get ready for QuickTime 7 with H.264 to change the digital video universe.
New ways to share QuickTime 7 Pro gives you new ways to share your media. You can record audio and video in real time right inside the QuickTime Player—a perfect way to create video postcards to send to friends and family with your iSight or FireWire camera. When people receive your movie, they have multiple playback options, from adjusting playback speed to fine-tuning bass and treble.
You can even use the Share feature of QuickTime 7 Pro to take the guesswork out of encoding. QuickTime 7 Pro prepares your movie for delivery via email or places it on your .Mac home page automatically. All you do is click a button.
You’ve no doubt heard about podcasting—professional or homemade audio broadcasts available on the Internet—and you want to make your own. QuickTime 7 Pro lets you record your podcast using the new audio-only capture feature. Using QuickTime 7 Pro, you can easily produce your own podcasts that share your witty and insightful thoughts (not to mention your born-for-radio voice) with the world.
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